Boosting Sales Through Engaging Social Media
I ♥ Mac & Cheese Saginaw, a franchise known for its customizable mac and cheese bowls and grilled cheese sandwiches, faced stagnant sales and struggled to attract new customers.
Client
I ♥ Mac & Cheese - Saginaw
Year
2024
Category
Restaurant
Boosting Sales Through Engaging Social Media
I ♥ Mac & Cheese Saginaw, a franchise known for its customizable mac and cheese bowls and grilled cheese sandwiches, faced stagnant sales and struggled to attract new customers.
Client
I ♥ Mac & Cheese - Saginaw
Year
2024
Category
Restaurant
Boosting Sales Through Engaging Social Media
I ♥ Mac & Cheese Saginaw, a franchise known for its customizable mac and cheese bowls and grilled cheese sandwiches, faced stagnant sales and struggled to attract new customers.
Client
I ♥ Mac & Cheese - Saginaw
Year
2024
Category
Restaurant
Boosting Sales Through Engaging Social Media
I ♥ Mac & Cheese Saginaw, a franchise known for its customizable mac and cheese bowls and grilled cheese sandwiches, faced stagnant sales and struggled to attract new customers.
Client
I ♥ Mac & Cheese - Saginaw
Year
2024
Category
Restaurant
![](https://framerusercontent.com/images/Q0BctJQJLcvcsROYqIE8WZy48.jpg)
![](https://framerusercontent.com/images/Q0BctJQJLcvcsROYqIE8WZy48.jpg)
![](https://framerusercontent.com/images/Q0BctJQJLcvcsROYqIE8WZy48.jpg)
![](https://framerusercontent.com/images/Q0BctJQJLcvcsROYqIE8WZy48.jpg)
The Problem
The Problem
Recognizing the potential of social media marketing, they aimed to boost sales and brand awareness but lacked a clear strategy and compelling content to achieve these goals.
Recognizing the potential of social media marketing, they aimed to boost sales and brand awareness but lacked a clear strategy and compelling content to achieve these goals.
The Problem
Recognizing the potential of social media marketing, they aimed to boost sales and brand awareness but lacked a clear strategy and compelling content to achieve these goals.
![](https://framerusercontent.com/images/Zvqhdq6kn2tTYMiqgeV608qWIk8.gif)
![](https://framerusercontent.com/images/Zvqhdq6kn2tTYMiqgeV608qWIk8.gif)
![](https://framerusercontent.com/images/Zvqhdq6kn2tTYMiqgeV608qWIk8.gif)
![](https://framerusercontent.com/images/Zvqhdq6kn2tTYMiqgeV608qWIk8.gif)
The Solution
The Solution
To address the challenges faced by "I ♥ Mac & Cheese Saginaw," our team developed a comprehensive social media marketing strategy focusing on creating and promoting engaging video content specifically for this location. The plan involved the following key steps:
To address the challenges faced by "I ♥ Mac & Cheese Saginaw," our team developed a comprehensive social media marketing strategy focusing on creating and promoting engaging video content specifically for this location. The plan involved the following key steps:
The Solution
To address the challenges faced by "I ♥ Mac & Cheese Saginaw," our team developed a comprehensive social media marketing strategy focusing on creating and promoting engaging video content specifically for this location. The plan involved the following key steps:
![](https://framerusercontent.com/images/4zTahbFnQVuckV6AKFbbBOdpXWU.jpg)
![](https://framerusercontent.com/images/4zTahbFnQVuckV6AKFbbBOdpXWU.jpg)
![](https://framerusercontent.com/images/4zTahbFnQVuckV6AKFbbBOdpXWU.jpg)
![](https://framerusercontent.com/images/4zTahbFnQVuckV6AKFbbBOdpXWU.jpg)
![](https://framerusercontent.com/images/o5oMv4o3CxBgCehsO3VzJdYaRc.jpg)
Content Creation
We produced a series of high-quality, mouth-watering videos showcasing the Saginaw location's delicious offerings, highlighting the customization options, and capturing the vibrant and fun atmosphere of the restaurant. These videos were designed to appeal to both existing and potential customers by emphasizing the unique selling points of "I ♥ Mac & Cheese Saginaw."
![](https://framerusercontent.com/images/ivcI3s0NLjexOuDAU8aBCVZe6V4.jpg)
Ad Campaign Planning
After creating the video content, we structured an awareness ad campaign targeting Facebook and Instagram users within the Saginaw area. The campaign aimed to maximize reach and engagement by focusing on demographics and interests that aligned with the brand's target audience. The ad creative featured one of the newly produced video pieces, carefully chosen for its strong visual appeal and enticing presentation.
![](https://framerusercontent.com/images/yBMIgZBEB7RPIzX2MT5qhFEHxL8.jpg)
Ad Launch and Optimization
We launched the awareness ad campaign, running it for a total of two weeks. During this period, we continuously monitored the ad performance, making necessary adjustments to optimize engagement and reach. The campaign utilized a mix of strategies, including targeted ads, sponsored posts, and stories, to ensure maximum visibility across both platforms.
![](https://framerusercontent.com/images/o5oMv4o3CxBgCehsO3VzJdYaRc.jpg)
Content Creation
We produced a series of high-quality, mouth-watering videos showcasing the Saginaw location's delicious offerings, highlighting the customization options, and capturing the vibrant and fun atmosphere of the restaurant. These videos were designed to appeal to both existing and potential customers by emphasizing the unique selling points of "I ♥ Mac & Cheese Saginaw."
![](https://framerusercontent.com/images/ivcI3s0NLjexOuDAU8aBCVZe6V4.jpg)
Ad Campaign Planning
After creating the video content, we structured an awareness ad campaign targeting Facebook and Instagram users within the Saginaw area. The campaign aimed to maximize reach and engagement by focusing on demographics and interests that aligned with the brand's target audience. The ad creative featured one of the newly produced video pieces, carefully chosen for its strong visual appeal and enticing presentation.
![](https://framerusercontent.com/images/yBMIgZBEB7RPIzX2MT5qhFEHxL8.jpg)
Ad Launch and Optimization
We launched the awareness ad campaign, running it for a total of two weeks. During this period, we continuously monitored the ad performance, making necessary adjustments to optimize engagement and reach. The campaign utilized a mix of strategies, including targeted ads, sponsored posts, and stories, to ensure maximum visibility across both platforms.
![](https://framerusercontent.com/images/o5oMv4o3CxBgCehsO3VzJdYaRc.jpg)
Content Creation
We produced a series of high-quality, mouth-watering videos showcasing the Saginaw location's delicious offerings, highlighting the customization options, and capturing the vibrant and fun atmosphere of the restaurant. These videos were designed to appeal to both existing and potential customers by emphasizing the unique selling points of "I ♥ Mac & Cheese Saginaw."
![](https://framerusercontent.com/images/ivcI3s0NLjexOuDAU8aBCVZe6V4.jpg)
Ad Campaign Planning
After creating the video content, we structured an awareness ad campaign targeting Facebook and Instagram users within the Saginaw area. The campaign aimed to maximize reach and engagement by focusing on demographics and interests that aligned with the brand's target audience. The ad creative featured one of the newly produced video pieces, carefully chosen for its strong visual appeal and enticing presentation.
![](https://framerusercontent.com/images/yBMIgZBEB7RPIzX2MT5qhFEHxL8.jpg)
Ad Launch and Optimization
We launched the awareness ad campaign, running it for a total of two weeks. During this period, we continuously monitored the ad performance, making necessary adjustments to optimize engagement and reach. The campaign utilized a mix of strategies, including targeted ads, sponsored posts, and stories, to ensure maximum visibility across both platforms.
![](https://framerusercontent.com/images/o5oMv4o3CxBgCehsO3VzJdYaRc.jpg)
Content Creation
We produced a series of high-quality, mouth-watering videos showcasing the Saginaw location's delicious offerings, highlighting the customization options, and capturing the vibrant and fun atmosphere of the restaurant. These videos were designed to appeal to both existing and potential customers by emphasizing the unique selling points of "I ♥ Mac & Cheese Saginaw."
![](https://framerusercontent.com/images/ivcI3s0NLjexOuDAU8aBCVZe6V4.jpg)
Ad Campaign Planning
After creating the video content, we structured an awareness ad campaign targeting Facebook and Instagram users within the Saginaw area. The campaign aimed to maximize reach and engagement by focusing on demographics and interests that aligned with the brand's target audience. The ad creative featured one of the newly produced video pieces, carefully chosen for its strong visual appeal and enticing presentation.
![](https://framerusercontent.com/images/yBMIgZBEB7RPIzX2MT5qhFEHxL8.jpg)
Ad Launch and Optimization
We launched the awareness ad campaign, running it for a total of two weeks. During this period, we continuously monitored the ad performance, making necessary adjustments to optimize engagement and reach. The campaign utilized a mix of strategies, including targeted ads, sponsored posts, and stories, to ensure maximum visibility across both platforms.
![](https://framerusercontent.com/images/5B1JVNT1EAz5cqq4WOJ3Xlx34c.jpg)
![](https://framerusercontent.com/images/5B1JVNT1EAz5cqq4WOJ3Xlx34c.jpg)
![](https://framerusercontent.com/images/5B1JVNT1EAz5cqq4WOJ3Xlx34c.jpg)
![](https://framerusercontent.com/images/5B1JVNT1EAz5cqq4WOJ3Xlx34c.jpg)
The Impact
The Impact
The strategic approach to creating and marketing engaging video content yielded impressive results for "I ♥ Mac & Cheese Saginaw." The two-week ad campaign generated a significant increase in store sales and brand visibility. The key outcomes were as follows:
The strategic approach to creating and marketing engaging video content yielded impressive results for "I ♥ Mac & Cheese Saginaw." The two-week ad campaign generated a significant increase in store sales and brand visibility. The key outcomes were as follows:
The Impact
The strategic approach to creating and marketing engaging video content yielded impressive results for "I ♥ Mac & Cheese Saginaw." The two-week ad campaign generated a significant increase in store sales and brand visibility. The key outcomes were as follows:
![](https://framerusercontent.com/images/f37WipUUE95uiOPJI0vKJP24.png)
![](https://framerusercontent.com/images/f37WipUUE95uiOPJI0vKJP24.png)
![](https://framerusercontent.com/images/f37WipUUE95uiOPJI0vKJP24.png)
![](https://framerusercontent.com/images/f37WipUUE95uiOPJI0vKJP24.png)
Sales Growth
Within the two-week campaign period, "I ♥ Mac & Cheese Saginaw" experienced a 30% increase in store sales. The compelling video content and targeted advertising successfully attracted new customers and encouraged repeat visits from existing ones.
![](https://framerusercontent.com/images/snW2kuLzTMs0XHBnhLwozpsTygM.png)
![](https://framerusercontent.com/images/snW2kuLzTMs0XHBnhLwozpsTygM.png)
![](https://framerusercontent.com/images/snW2kuLzTMs0XHBnhLwozpsTygM.png)
![](https://framerusercontent.com/images/snW2kuLzTMs0XHBnhLwozpsTygM.png)
Sustained Impact
The positive momentum continued beyond the initial campaign. In the week following the ad campaign, store sales saw an additional 10% increase, demonstrating the lasting impact of the heightened brand awareness and customer engagement.
![](https://framerusercontent.com/images/RdF0IkOX7BwXsstfPEYC6JNzWnQ.png)
![](https://framerusercontent.com/images/RdF0IkOX7BwXsstfPEYC6JNzWnQ.png)
![](https://framerusercontent.com/images/RdF0IkOX7BwXsstfPEYC6JNzWnQ.png)
![](https://framerusercontent.com/images/RdF0IkOX7BwXsstfPEYC6JNzWnQ.png)
Enhanced Online Presence
The engaging video content and effective use of social media platforms significantly boosted the brand's online presence. The ad campaign generated high levels of engagement, including likes, shares, and comments, further amplifying the brand's reach and attracting a wider audience.
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ACC UnlTD.
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ACC UnlTD.
©2024 ACC Unlimited
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