Target & LSN’s Black Beyond Measure Campaign
Target, a leading retailer, partnered with LSN, a prominent podcast network home to celebrity shows such as Charlamagne and Andrew Shulz’s “The Brilliant Idiots,” The Read, DJ Envy’s “The Casey Crew,” and more, for their Black Beyond Measure campaign.
Client
Target & LSN
Year
2023
Category
Retail
Target & LSN’s Black Beyond Measure Campaign
Target, a leading retailer, partnered with LSN, a prominent podcast network home to celebrity shows such as Charlamagne and Andrew Shulz’s “The Brilliant Idiots,” The Read, DJ Envy’s “The Casey Crew,” and more, for their Black Beyond Measure campaign.
Client
Target & LSN
Year
2023
Category
Retail
Target & LSN’s Black Beyond Measure Campaign
Target, a leading retailer, partnered with LSN, a prominent podcast network home to celebrity shows such as Charlamagne and Andrew Shulz’s “The Brilliant Idiots,” The Read, DJ Envy’s “The Casey Crew,” and more, for their Black Beyond Measure campaign.
Client
Target & LSN
Year
2023
Category
Retail
Target & LSN’s Black Beyond Measure Campaign
Target, a leading retailer, partnered with LSN, a prominent podcast network home to celebrity shows such as Charlamagne and Andrew Shulz’s “The Brilliant Idiots,” The Read, DJ Envy’s “The Casey Crew,” and more, for their Black Beyond Measure campaign.
Client
Target & LSN
Year
2023
Category
Retail
The Problem
The Problem
They faced a significant challenge when they needed to run a paid ad campaign across Facebook and Instagram. LSN, as the partner responsible for executing the campaign, found themselves in a critical situation as they were locked out of their Facebook ad account. Despite their efforts, they couldn’t regain access, leaving them in a precarious position with an impending campaign launch.
They faced a significant challenge when they needed to run a paid ad campaign across Facebook and Instagram. LSN, as the partner responsible for executing the campaign, found themselves in a critical situation as they were locked out of their Facebook ad account. Despite their efforts, they couldn’t regain access, leaving them in a precarious position with an impending campaign launch.
The Problem
They faced a significant challenge when they needed to run a paid ad campaign across Facebook and Instagram. LSN, as the partner responsible for executing the campaign, found themselves in a critical situation as they were locked out of their Facebook ad account. Despite their efforts, they couldn’t regain access, leaving them in a precarious position with an impending campaign launch.
The Solution
The Solution
Realizing the urgency of the situation, LSN swiftly approached ACC Unlimited for assistance. Upon understanding the predicament, ACC Unlimited immediately formulated a comprehensive plan to address the issue and ensure the successful execution of the campaign. Their primary objective was to regain access to the advertising platform and initiate the campaign without further delay.
Realizing the urgency of the situation, LSN swiftly approached ACC Unlimited for assistance. Upon understanding the predicament, ACC Unlimited immediately formulated a comprehensive plan to address the issue and ensure the successful execution of the campaign. Their primary objective was to regain access to the advertising platform and initiate the campaign without further delay.
The Solution
Realizing the urgency of the situation, LSN swiftly approached ACC Unlimited for assistance. Upon understanding the predicament, ACC Unlimited immediately formulated a comprehensive plan to address the issue and ensure the successful execution of the campaign. Their primary objective was to regain access to the advertising platform and initiate the campaign without further delay.
New Ad Account Acquisition
Recognizing the urgency of the situation, ACC Unlimited expedited the process of acquiring a new ad account for LSN. This involved liaising with the relevant platforms and swiftly setting up a new account to ensure minimal disruption to the campaign timeline.
Campaign Planning Document
To streamline the campaign management process and maximize effectiveness, ACC Unlimited meticulously drafted a campaign planning document. This document outlined the campaign’s goals, target audience specifics, budget allocation, and projected results. By clearly defining these parameters, they ensured a structured approach to campaign management.
Content Design
ACC Unlimited leveraged their creative expertise to design captivating campaign content within an incredibly tight timeframe. Despite the challenges, they conceptualized and produced compelling visuals and messaging that resonated with the target audience, all completed within 48 hours.
Launch and Management
Leveraging their expertise in digital marketing, ACC Unlimited meticulously launched and managed the ad campaign across Facebook and Instagram. With a keen focus on optimization and performance tracking, they monitored the campaign closely to maximize its impact and ensure alignment with LSN’s objectives and Target’s branding guidelines.
New Ad Account Acquisition
Recognizing the urgency of the situation, ACC Unlimited expedited the process of acquiring a new ad account for LSN. This involved liaising with the relevant platforms and swiftly setting up a new account to ensure minimal disruption to the campaign timeline.
Campaign Planning Document
To streamline the campaign management process and maximize effectiveness, ACC Unlimited meticulously drafted a campaign planning document. This document outlined the campaign’s goals, target audience specifics, budget allocation, and projected results. By clearly defining these parameters, they ensured a structured approach to campaign management.
Content Design
ACC Unlimited leveraged their creative expertise to design captivating campaign content within an incredibly tight timeframe. Despite the challenges, they conceptualized and produced compelling visuals and messaging that resonated with the target audience, all completed within 48 hours.
Launch and Management
Leveraging their expertise in digital marketing, ACC Unlimited meticulously launched and managed the ad campaign across Facebook and Instagram. With a keen focus on optimization and performance tracking, they monitored the campaign closely to maximize its impact and ensure alignment with LSN’s objectives and Target’s branding guidelines.
New Ad Account Acquisition
Recognizing the urgency of the situation, ACC Unlimited expedited the process of acquiring a new ad account for LSN. This involved liaising with the relevant platforms and swiftly setting up a new account to ensure minimal disruption to the campaign timeline.
Campaign Planning Document
To streamline the campaign management process and maximize effectiveness, ACC Unlimited meticulously drafted a campaign planning document. This document outlined the campaign’s goals, target audience specifics, budget allocation, and projected results. By clearly defining these parameters, they ensured a structured approach to campaign management.
Content Design
ACC Unlimited leveraged their creative expertise to design captivating campaign content within an incredibly tight timeframe. Despite the challenges, they conceptualized and produced compelling visuals and messaging that resonated with the target audience, all completed within 48 hours.
Launch and Management
Leveraging their expertise in digital marketing, ACC Unlimited meticulously launched and managed the ad campaign across Facebook and Instagram. With a keen focus on optimization and performance tracking, they monitored the campaign closely to maximize its impact and ensure alignment with LSN’s objectives and Target’s branding guidelines.
New Ad Account Acquisition
Recognizing the urgency of the situation, ACC Unlimited expedited the process of acquiring a new ad account for LSN. This involved liaising with the relevant platforms and swiftly setting up a new account to ensure minimal disruption to the campaign timeline.
Campaign Planning Document
To streamline the campaign management process and maximize effectiveness, ACC Unlimited meticulously drafted a campaign planning document. This document outlined the campaign’s goals, target audience specifics, budget allocation, and projected results. By clearly defining these parameters, they ensured a structured approach to campaign management.
Content Design
ACC Unlimited leveraged their creative expertise to design captivating campaign content within an incredibly tight timeframe. Despite the challenges, they conceptualized and produced compelling visuals and messaging that resonated with the target audience, all completed within 48 hours.
Launch and Management
Leveraging their expertise in digital marketing, ACC Unlimited meticulously launched and managed the ad campaign across Facebook and Instagram. With a keen focus on optimization and performance tracking, they monitored the campaign closely to maximize its impact and ensure alignment with LSN’s objectives and Target’s branding guidelines.
The Impact
The Impact
Despite the initial challenges and time constraints, ACC Unlimited’s strategic approach and proactive measures yielded exceptional results, surpassing both projections and client expectations.
Despite the initial challenges and time constraints, ACC Unlimited’s strategic approach and proactive measures yielded exceptional results, surpassing both projections and client expectations.
The Impact
Despite the initial challenges and time constraints, ACC Unlimited’s strategic approach and proactive measures yielded exceptional results, surpassing both projections and client expectations.
Exceeding expectations on Instagram
For instagram we were targeting 1,914,000 impressions but against all odds, We managed to achieve 337.75% the target at 8,370,676 impressions.
Exceeding projections on Facebook
The initial projections estimated 6,666,000 impressions for the Facebook campaign but we ended up getting 9,203,399 impressions for Facebook which is 38.55% increase from initial projections.
Ambitious scope under a budget
ACC Unlimited ensured optimal budget utilization, with a total expenditure of $48,000. By carefully allocating resources and implementing cost-effective tactics, they maximized the campaign’s impact while staying within the allocated budget.
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